Visual identity and photography
Citrus Grove
Client
Citrus Grove Farms
Year
2023
Services
Strategy, Content Creation, Marketing Management
Citrus Grove is an organic farm-to-table brand seeking to expand from local farmers markets to national retail distribution.
The Challenge
Transitioning from a beloved local brand to a national player required maintaining authenticity while building the premium positioning needed for retail shelf presence.
Our Approach
We developed a brand narrative that celebrated the farm's heritage while creating packaging and marketing materials that could compete at the national retail level.
Results
- Secured distribution in 120+ retail locations
- Brand awareness increased 180% in target markets
- Achieved premium price positioning 25% above category average
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