Brand identity and visual direction
TraynMe
Client
TraynMe
Year
2024
Services
Strategy, Content Creation, Paid Ads
TraynMe is a fitness platform connecting personal trainers with clients seeking customized workout experiences. We were tasked with building a brand that stands out in a saturated wellness market.
The Challenge
The fitness industry is crowded with generic branding. TraynMe needed a visual identity that communicated professionalism, trust, and modernity while remaining approachable to everyday fitness enthusiasts.
Our Approach
We developed a comprehensive brand strategy starting with market research and competitor analysis. The visual identity was built around a bold, confident color palette with clean typography that conveys both authority and accessibility.
Results
- 300% increase in brand recognition within target demographic
- 45% growth in platform sign-ups post-rebrand
- Featured in 3 industry publications
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